Automation Recipe: Send a Followup Email to a Cold Lead


Create a new automated rule: when a lead reaches a cold lead status, send a followup email to the lead.



  1. From the Templates section of your JobNimbus Settings, select Add Template.
  2. Select Email.
  3. Input a Template Name, such as “Cold Lead Followup”.
  4. Within the white text box of the “Add Template” window, input the body of the email. As an example:
  1. Select + Add Template.
  2. Proceed to the Automations section of your JobNimbus Settings.
  3. Select + Add Rule.
  4. Input a Rule Name, such as “Cold Lead”.
  5. Within the following line, select the statement “When a Contact is Created or Modified.
  6. Select + Add Condition.
  7. From the conditional statement, select “If Type is equal to” and select the name of the contact workflow in which your lead status resides (i,e. “Customer” or “Residential”). Ensure “Only if Type is modified” is unchecked.
  8. Select + Save.
  9. Select + Add Condition
  10. From the conditional statement, select “If Status is equal to” and select the name of your cold lead status (i,e. “Cold Lead”, “Cold”, “Lost”, etc.). Ensure “Only if Status is modified” is unchecked.
  11. Select + Save.
  12. Select the radio button for “Require all conditions to be true”.
  13. Select + Add Action.
  14. From the drop-down, select Send Email.
  15. Select + Continue.
  16. From the “Template” drop-down, select our newly created template for “Welcome Email to New Leads”.
  17. Input a subject, such as “A Followup from Your Friends at Roofing Company!”.
  18. Select your desired recipient(s) from the multi-choice drop-down menu (Contact, Sales Rep, etc.).
  19. Select + Save.
  20. You will be returned to the Rule window. Once complete, select + Save. Your automation is now active.