How Do I Create an Automation To Notify a Sales Rep of a New Lead?

This Event-based Automation will assign a Task to the Sales Rep of a newly added Contact.

Choose the "Event based" trigger type
Select the "Contact" trigger record
Choose when the record type is "Created"
Select +Add Condition
1. If Status is "Lead" (Status names may vary depending on your Workflow)
Check the radial button for "Require all conditions to be true"
Select +Add Action
Choose the "Create Task" Action
Create your Task and choose the assignees, then click "Save"
Save the Automation when you are finished

Tips:

If you only want new Contacts belonging to certain Workflows to trigger this Automation, add another Condition for "Type".
The way this example is set up, a Task will be created any time a new Contact is created in the Status of "Lead", no matter what Workflow that Status belongs to.